Named “Belle of the Ball” at the 2011 Detroit Auto Show, the Toyota Vision Wall is a large-format interactive installation leveraging a great deal of UX intelligence and bleeding edge technology.

Our team at PUSH was responsible for concepting, UX and development. The result: a beautiful, highly interactive display application that amazed and amused everyone from playful children to Mr. Toyota himself.

The project was a collaboration with GPJ (experience marketers), Juxt Interactive (lead agency) and Hush (motion graphics).

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