industry heavyweights and upstarts like Google, Facebook, Twitter and SimpleGeo are racing to map out a digital, geo-tagged future where our physical and virtual worlds will increasingly collide. Soon a simple coupon delivered via SMS or Bluetooth will seem like an idea from a different era, like Pong or the Hula Hoop.
Everyone, it seems, is looking to take advantage of the demand for location-based services created by GPS-enabled devices, such as Apple’s iPhone and Google’s Android 2.0. Even desktop operating systems, such as Windows 7 and Mac OS X Snow Leopard will soon contain location-awareness features — so too will browsers, as we’ve seen with the latest Firefox releases.
Every company worth their salt is jumping on this. Obviously it’s damn savvy for the businesses (on the tech side and the local, small biz side)…but what about the user? Is everyone OK with these companies knowing where you are all the time?
Personally, I couldn’t care less. Nothing to hide.